Innovation is the real purpose of mankind. Buckmister Fuller called it anti entropy. He said that the universe is in slow decay, with energy and resources becoming less available. Humans have a role to play, in doing more with ever less, to balance our the entropy around us. That’s where innovation consulting from inov8 comes in. Let’s say you’re in a competitive industry, with each player doing the same thing, the same way, and producing the same level of customer satisfaction. Innovation can disrupt this level playing field, giving you the advantage in marketing and sales.